Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro
DESIGN PROBLEM(S)
Working women in a patriarchal society experience a lot of inequality in
workplaces. The wage gap is one of the most overt areas of prejudice, as women
remain far behind men when it comes to being paid in sports. Whether
professional players receive salaries or individual prize money from competitions,
male athletes in basketball, golf, soccer, baseball, and tennis make anywhere
from 15% to nearly 100% more than female athletes.
DESIGN OBJECTIVE(S)
To design an ad campaign to re-represent and advocate for women working
in sports.
DESIGN METHODS
Research Questioning (Designed System)
Concept Mapping (End User)
Prototype (Design Object)
Reflective Journaling (Designer)
DESIGN OUTCOME
It should bring more awareness to the issue and educate others on the gender
wage gap since anyone has the power to help progress this issue.
